Rome - An Italian design exhibition titled 'Serie Fuori Serie' ('Custom-built Series') will open at the National Museum of China in Beijing on April 25, 2017, showcasing 120 works that highlight the unique rapport between design and production.
The exhibition, organized by the Directorate-General for Museums of the Ministry of Cultural Heritage, Activities and Tourism (MIBACT) in conjunction with the Milan Triennale, will be able to "best interpret the need to not only look at our heritage of the past but also to consider part of our cultural heritage key sectors of Italian creativity such as fashion, food and design, which have made our Country popular and appreciated around the world," as the Minister of Cultural Heritage, Dario Franceschini, wrote in his preface to the exhibition catalogue.
After taking to China exhibitions dedicated to Art at the time of the Renaissance (2012), to Baroque paintings and sculptures (2014) and to Venitian paintings between the 15th and 18th centuries, "MIBACT is committed to give the Chinese people an opportunity to understand the history of the Italian industrial design while admiring some of its most renowned works," said Ugo Soragni, Director General for Museums.
The exhibition represents the fourth major initiative promoted by Italy within the framework of the bilateral cooperation agreement established through the Memorandum of Understanding between Italy and China, which was signed on October 7, 2010. It also forms part of the cultural cooperation initiatives included in the agreement establishing the 'Italy-China Cultural Forum', signed by Minister of Cultural Heritage, Dario Franceschini, and his Chinese counterpart, Luo Shugang, on July 20, 2016. The exhibition 'Serie Fuori Serie' will run until July 25.