(AGI) Addis Abeba, July 17 - Milan's TVN Media Group has wonthe free broadcast rights for the Italian Serie Achampionships, in a deal with the Ethiopian BroadcastingCorporation (EBC). Ethiopia has a population of 90 million andstrong historic ties with Italy. One match will be broadcasteach week as part of a three-hour live TV programme, withhighlights and post-match interviews. Each programme willfeature a 30-second spot on Italian-Ethiopian partnershipactivities. The agreement was signed at EBC headquarters by TVNCEO Rino Moffa and EBC Deputy Director General AbrahamGebremedhin. Jean Claude Mbede Fouda and Giulia Giacomuzzi ofthe Italian Embassy were present. The deal will promote theItalian championship in a country which has vibrant economicgrowth. It will be the only foreign championships broadcastlive on Ethiopian public TV. (AGI). .