(AGI) Rome, Apr 3 - The redesign of the website of Italy's mostbeautiful villages (www.borghitalia.it.) will be previewed atMilan Expo on May 1, together with the 2015 edition of theGuide. The portal covers 245 sites and is part of a broaderprogramme for the revival of tourism in a "digital" key, basedon trends and technologies now present in the field of web andmultimedia. This new digital tourism offer conveys in a singleproduct the possibility for the traveller to make the most oftheir trip: from the choice of location, the route to take,foods to taste, and the desire to share with others theinformation acquired once the holiday is over. It is what youcould call a social network of Italian tourism. The newgraphics and style are inspired by some basic topics of tourismdestination management: a more direct and interactiverelationship with the audience, readily extractableinformation, more emotionally engaging content, integrationwith social networks and mobile telephony (thanks to aresponsive design that automatically adapts to tablets andsmartphones), and greater attention to what the "tourist looksfor and expects". There are innovations such as the"interactive map" that allows you to navigate the country usingkeywords that filter locations on the basis of a specificcombination of preferences. With a few simple clicks you canthus find villages that offer attractions more related to yourhistorical, artistic, heritage and food and wine interests. Ifyou are thinking of visiting Tuscany or Sicily why not createyour own personal "wine road"? Now on the portal of the "TheMost Beautiful Villages of Italy" you can by combining all theinformation available. Based on these algorithms the system canalso build ad hoc tourist routes that can be enriched by thevisitor with photos, comments and other extras. "It is theprinciple of web storytelling - explain the designers - thatis, the increasingly direct and interactive involvement ofusers in building digital content. The new portal thus becomesa way to really feel yourself involved in the journey throughthe story of the experiences and emotions". Another majorinnovation is the e-commerce section offered to visitors, thatas well as offering accommodation, also offers the artisanalfood and wine of the villages through a quick and easy searchand online purchase. The project aims to project Italy in anincreasingly international perspective in view of Expo, valuingthe priceless heritage of small local places. From historicaland natural beauty to the excellent food, the virtual storeshowcases all the best of Italy facilitating a meeting betweentourist demand and offer. The portal will be initially bepresented in Italian and English and subsequently available inmany other languages (French, German, Russian, Chinese, etc.).In terms of graphics and content there is a big space forexcitement, with high impact photographs for the slideshow onthe home page and for the description of the villages.Navigation is intuitive and fast, based on a main menu, whichimmediately introduces the visitor to the beauty and excellenceinviting him to explore "Italian emotions," the "places to bediscovered", "events" and the Villages "clubs". There is anextensive and detailed presentation of 245 towns', organisedwith tabs that invite you to look further into the features,history, attractions and wonderful aspects of each village. Thepages are enriched with videos, photo galleries, maps and ashowcase of accommodation, restaurants and typical products. Inthe foreground, there is also news and local events, promotionsof the moment and also "the highest rated village", a sectionthat highlights the home page the village with the highestpublic approval rating on social networks. (AGI) . . .