Italy tourism promotion campaign opens in Melbourne

(AGI) Melbourne, May 23 - An Italian tourism promotion campaign has kicked off at Melbourne Airport, organised by the Italian Consulate General. Eight billboards have been leased in the baggage claim area for international flights. They will show three short adverts on the beauties of Italy in rotation over six weeks. As Consul General Marco Maria Cerbo explained: "The purpose is to intercept the many Australian tourists passing through the airport, as well as travellers, mostly Asian, who go to Australia. Indeed, nearly one million people will pass through the baggage claim area over the duration of our advertising campaign." "The initiative was created using funds saved from the operating expenses of 2015," he added. Over nine million Australians travel abroad annually for tourism and, despite the distance, Italy is one of their favourite destinations. The latest available figures show almost 200,000 visitors, with a very high propensity to spend (123 euros per day). According to the National Tourism Observatory Unioncamere-Isnart, Australian tourists consumed goods and services in Italy worth 945 million euros in a year. (AGI) .
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