(VEE) BRAZIL, OLIVETTI DESIGNED BY SOTTSASS ON SHOW IN SAO PAULO

(VELINO) Roma, 20 Mar - The Italian Cultural Institute in Sao Paulo will open an exhibition devoted to the Olivetti of Ettore Sottsass as part of the Italian Design Day at the Museu da Casa Brasileira next 28 March. The important Italian company, which was leader in the market of typewriters, calculators and electronic devices in the 20th century, in 1972 launched in the Synthesis plant in Massa Carrara the production of the modular furniture designed by Ettore Sottsass called Synthesis 45. Rigour and freedom of design coexist in a design that shifts the focus from the object to the environment, disclosing its peccadillos in the details and a new canon for working environments in colour. The exhibition and the catalogue displaying little known and sometimes unpublished original objects and documents, trace the story of a design project that paved the way for post-modernity. vel
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