Végé to launch platform for Sardinian food products

Milan - The Végé Group is pressing ahead with its internationalisation process. As of April 26, Isa Spa, a Group's shareholder and leader in the large-scale retail distribution sector in Sardinia, has launched its e-commerce platform at http://italianfood.nonnaisa.com/. The company has a network of over 400 points of sale related to the Nonna Isa, Dimeglio and Sidis trademarks.

The website's mission is promoting Sardinian food products in Italy and in the world, making sure that the sale of unique, top-quality products such as peeled tomatoes, Malloreddus, Cannonau, Carasau and many others, may be supported by a simple and and speedy service. It is easy on the customer: just click on the product you want to select, and it will be delivered to your doorstep straight from the best local producers, previously selected by ISA Spa.

The company plans to develop its platform into the main portal for selling Sardinian delicatessen in Italy. Following a startup phase, the company plans to conquer major markets such as France, England, Germany and Spain. "E-commerce means large numbers, a market that grows exponentially", said Michel Elias, CEO of ISA Spa. "We have developed this innovative service with a view to bringing Sardinian products into the homes of all Sardinians living across Italy, and also to make tourists and those who love our splendid island enjoy them. We have decided to go digital to meet the customer's demand of quality products, speedy delivery and easy access. We believe this service to be all the more important at a time when Italian products are in great demand".

"ISA's entrepreneurial choice shows the company is listening to its customers and is determined to meet their needs through product innovation and pioneering process changes on the Italian market", said Giorgio Santambrogio, CEO of the Group. "I am very proud of the accomplishments of our Sardinian affiliate, that has shown courage and entrepreneurship by investing in this ambitious project which will make it a major player on Italian and European markets". Végé is the first Italian large-scale retail group established in Italy in 1959. It enjoys a network of 30 companies sharing a common strategy which is consistent with the family business model and a solid presence within the community in which each operates.