Internet an ally for Italy's family meals

  Milan - The internet plays a key role in Italiankitchens today, from knowing what to buy to how to prepare it.
 [...]

Internet an ally for Italy's family meals
(AGI) Milan, Dec 5 - The internet plays a key role in Italiankitchens today, from knowing what to buy to how to prepare it.According to a TNS study commissioned by Google, choosing whatfood to eat and planning meals involves the entire family: 60percent of those tasked with buying food decide on the weeklymenu with the other family members; 58 percent choose what toput in the shopping basket together; and 53 percent said thatall family members research which products to buy. Always in ahurry but still careful with money, Italians are relying on theweb for their shopping too, with the survey revealing that 30percent of internet users have bought food over the net in thelast six months. Made in Italy products are also attractingattention, with 65 percent of the respondents stating that theywished more products were available online: 72 percent ofItalians searched for olive oil; 68 percent for cheese; 63percent for cold cuts; and 62 percent for regional specialties,out of which 49 percent said they would like more informationto be available online. The internet is heavily relied on forshopping, with 70 percent of the respondents saying they searchthe web for sales before making an acquisition, 53 percentstating they look at a brand's website for product information,and 23 percent using their smartphone at sales points to decidewhat to buy. Furthermore, one in three Italians rely on theirmobile devices - tablets and smartphones - to create shoppinglists. Dividing tasks between the real and digital world hasalso become Italians' preferred way of operating in thekitchen: 88 percent look up recipes or ingredients on theinternet while watching cooking programmes; 61 percent usemobile devices to view tutorials and recipes before cooking, 88percent use search engines, 81 percent use recipe websites, and72 percent consult blogs. The web is also a trusted ally whenlooking for ideas for special occasions. Seventy percent ofthose interviewed said they will go online to find inspirationfor their Christmas meals, and 53 percent to find the rightgift for family and friends, whether it be a kitchen utensil ortraditional food product. (AGI).