Friday, May 29 is Milk Day. Expo Milano 2015 goes white

29 May

The dress code is white on Milk Day, Friday, May 29, the first of the festival days that Expo Milano 2015 has established to celebrate the Expo theme, with participating Countries and Partners being asked to interpret it through food tastings, convivial gatherings, and music. For the occasion, visitors are asked to wear white, mirroring the color of milk. Those decked out in white clothes have access to initiatives organized by the participating Partners and Countries that are involved in either the production or the distribution of milk. La Terrazza Coldiretti is hosting the official presentation of the project at 10:30 in the presence of Maurizio Martina, Minister of Agriculture, Food and Forestry, Gianni Fava, Councillor for Agriculture of the Lombardy Region, Ettore Prandini, President of Coldiretti Lombardia, Gianpiero Calzolari, Chairman of Granarolo SpA and Enrico Corali, Head of the Istituto di Sviluppo Agroalimentare.

Feestyle, tastings and panel discussions: the many shades of milk

On Milk Day, the Italian Pavilion will be presenting discussions on breast milk and the quality of dairy farm milk. Igor Cassina and other sportspeople will be performing along the southern stretch of the Cardo, and visitors can learn how to make ice cream and cheese, thanks to an initiative by Granarolo. At the Biodiversity Park will be experts in calisthenics and tricking at the largest festival ever dedicated to Freestyle, surrounded by samples of organic cheeses. Identità Golose, Eataly, and Slow Food will be offering milk-based tastings, including cocktails and delicious cheeses. Save the Children Italia has organized a flash mob on the topic of breastfeeding and, at Cascina Triulza, the production of Grana Padano cheese is being illustrated. Casa Don Bosco will be offering mouth-watering ice cream tastings, and Riso Scotti will be revealing a viable alternative to milk, a drink made from rice. The Michelin-starred chef, Davide Oldani, along with a panel, will be judging a tasting competition of Italian cheeses before thousands of students, while the World Association of Agronomists is organizing a "tasting" of dairy products with the various companies participating in the festival. Visitors can rent a Tablet for the entire day simply by visiting the TIM2GO area dressed in white.

Download the program

The countries are the main stars of the day: milk in its many varieties from around the world
Exciting new flavors will be on offer from the countries taking part in Milk Day. From tea made with milk powder from Bahrain, ice cream derived from sour cream from Belarus, kumis from Kazakhstan, to cheesecake from the United States, Lithuanian kastinys, Swiss raclette, and the typical Argentinian dulce leche. Among the gastronomic delights, music and speaker events. Blending innovation and tradition, the real stars of the day are the countries participating in Expo Milano 2015.

Food, Colors and Music. “Festival Days” at Expo Milano 2015

The Festival Days at Expo Milano 2015 are based on a theme, and are created in collaboration with the Ministry of Agriculture, Food and Forestry, identified through a food, a color, and a musical style. The content, setting and soundtrack underpin a format that, during the six-month run of the exhibition, will mark certain days. All the elements of the Expo theme: Feeding the Planet, Energy for Life, come together in a program of events that allow the audience to experience the essence of Expo Milano 2015 in an atmosphere of celebration and fun. The format is based on three pillars:

- Food, menu only in line with the theme of the evening: where the celebrated ingredient is king
- Colors, where the color of the chosen ingredient rules, with dress code, settings, and fabrics following suit
- Music, along the Cardo and the Decumano the world parade reflects the theme of the day.

The next events scheduled are Bread Day on Monday, June 15, and Pizza Day on Sunday, June 21.