ITALY FOR BUSINESS ROADSHOW ARRIVES IN NAPLES

(VELINO) Roma, 9 Sep - Italy for Business arrives in Naples onSept 24. Public institutions, private organisations andbusiness will meet leading finance institutions to discussinternationalisation issues during the roadshow promoted andsupported by the ministries of Foreign Affairs and EconomicDevelopment, and organised by the Italian Institute for ForeignTrade (ICE) in association with the Naples Industrial Union. The format of the event will include a plenary session withprominent guests from the institutional and financial worlds,who will outline tools and strategies used to supportbusinesses on global markets. Afterwards, businessmen will havethe chance to

(VELINO) Roma, 9 Sep - Italy for Business arrives in Naples onSept 24. Public institutions, private organisations andbusiness will meet leading finance institutions to discussinternationalisation issues during the roadshow promoted andsupported by the ministries of Foreign Affairs and EconomicDevelopment, and organised by the Italian Institute for ForeignTrade (ICE) in association with the Naples Industrial Union. The format of the event will include a plenary session withprominent guests from the institutional and financial worlds,who will outline tools and strategies used to supportbusinesses on global markets. Afterwards, businessmen will havethe chance to meet representatives of all the organisationspresent, including SACE, SIMEST, ICE, Confindustria, CampaniaRegion, Italy Enterprise Network, the Alliance of Cooperativesand the Naples Chamber of Commerce. Moreover, during the B2Bmeetings, experts from ICE will be available to analyse theactivities of the companies, to help develop a custom marketingstrategy. The event will be opened by Ambrogio Prezioso,President of the Naples Industrial Union and the work will beintroduced by Michele Valensise, Secretary General of theForeign Ministry. Then there will be - among others - VittorioSandalli, deputy central director for the Internationalisationof the Country System of the Ministry of Foreign Affairs;Riccardo Maria Monti, president of ICE, Simonetta Acre,director of domestic network of SACE, and Massimo D'Aiuto, CEOof SIMEST. They will be followed by Fulvio Martusciello,Adviser to the President for Production and EconomicDevelopment of the Region of Campania, Massimo Lentsch,chairman of Co. Mark, and Domenico Menniti, CEO of Harmont &Blaine. vel.