Museo Mille Miglia opens in Brescia

Milan - Brescia's Museo delle Mille Miglia has organised an innovative and unprecedented exhibition, opening on Friday, May 5, marking a new season for the museum. The show is entitled '90 Anni 1000 Miglia' [1000 Miles in 90 Years] and will be installed in the halls of the museum, promoted and hosted by Automotive Masterpieces, with the sponsorship of Brescia's Automobile Club.

This is the first exhibit ever organised featuring the vehicles that participated in the first 1000 Mile high speed race as well as those that still participate today. The viewers are taken back in time thanks to historic and, at times, eccentric cars. They are the mechanical jewels which make up some of the excellence of the Made in Italy automotive industry. The narrative of the show is based on real facts and is interactive, with cars on show, touch-screen totems, dedicated websites, photos, videos, a press review, and much more.

The exhibit carries the visitor throughout history with authentic emotions, accurately collected by Automotive Masterpieces from the register of the vehicles that have participated in the 1000 Mile race, in cooperation with the Museo delle Mille Miglia. The cars on show total more than 30. They are presented in chronological order, offering visitors the possibility to focus in depth on the story and characteristics of each of them. The website can be accessed through many tools and gives access to additional content for each vehicle. It is a true experiential journey through automobiles that become stories through a tool known as 'the Internet of Things', where the past meets the future. Explaining what the 1000 Mile race actually is seems superfluous. It celebrates the 90 years of the race which, between 1927 and 1957, was the most famous in Italy and one of the most alluring in the world.

The show acknowledges this and conjures up the strong emotions felt by many. It is such an important race that the vehicles exhibited cannot but help to underline its importance. Some of the cars will leave the museum halls to run in the iconic competition, and will then return to the museum. During the exhibition, new vehicles will be also on display, bringing fresh emotional experiences to visitors.