Parmigiano Reggiano develops App in 11 languages

12 giugno 2015

1 min di lettura

(AGI) Reggio Emilia, June 12 - Parmigiano Reggiano, leaderamong all Italian PDOs and symbol of wine and food tourism, hasa new App which will travel the world and guide consumers andparmesan cheese lovers in a journey to discover all theproduction processes and the locations where the product ismade. The Parmigiano Reggiano Audioguida is the App developedby Alcod srl in Parma. It is a tool that can be downloaded fromApple Store or Google Play free of charge in 11 languages. Theapplication, created by a consortium protecting the 'king ofall cheese', navigates users with audio, images and textcontents throughout the production process all the way to thediverse utilisations of the product as food and as aningredient. Riccardo Deserti, director of the consortium,explained that it is "a useful tool not only for all those whowish to walk through the production process of ParmigianoReggiano while sitting comfortably in their homes, but also andespecially for all those visiting a dairy factory who wish tolisten to the explanations in a language other than Italian orEnglish, and go through the places and methods of milkcollection, processing, salting of the wheels by submersionand, aging.". .