BUSINESS INTERNATIONALISATION ROADSHOW ARRIVES IN NOVARA

(VELINO) Roma, 13 Oct - The next leg of the Italian businessinternationalisation roadshow will be in Novara on Oct. 14. Theappointment will include meetings with public institutions,private organisations, businesses and major financial players.The event is sponsored and supported by the Foreign Ministryand the Ministry of Economic Development (MISE). It has beenorganised by the Italian Institute for Foreign Trade (ICE) inpartnership with crafts and small business association"Confartigianato Imprese Piemonte Orientale", the local eventpartners. The format includes an introductory session organisedby Undersecretary for Foreign Affairs, Benedetto Della Vedova,and the president of

(VELINO) Roma, 13 Oct - The next leg of the Italian businessinternationalisation roadshow will be in Novara on Oct. 14. Theappointment will include meetings with public institutions,private organisations, businesses and major financial players.The event is sponsored and supported by the Foreign Ministryand the Ministry of Economic Development (MISE). It has beenorganised by the Italian Institute for Foreign Trade (ICE) inpartnership with crafts and small business association"Confartigianato Imprese Piemonte Orientale", the local eventpartners. The format includes an introductory session organisedby Undersecretary for Foreign Affairs, Benedetto Della Vedova,and the president of "Confartigianato Imprese PiemonteOrientale", Michele Giovanardi. Afterwards, there will be atechnical meeting in which representatives of the institutionaland financial worlds will outline the tools and strategies tosupport businesses on world markets and will discuss successstories. From 12.30 pm to 6 pm, businessmen will meetrepresentatives of all the organisations, including theMinistry of Economic Development and the Foreign Ministry, theItalian export credit agency SACE, the foreign businesspromotion company SIMEST, ICE, the Chamber of Commerce,Calabria Region, employers' organisation Confindustria, ItalyBusiness Network and Alliance of Cooperatives. Experts from ICEwill use the B2B meetings to analyse individual activities inorder to develop a customised marketing strategy. The ForeignMinistry is actively involved in the Road Shows initiative,which began in early 2014 with the aim of explaining the publicsupport available for companies whose potential to expandabroad has not yet or only partially been exploited, and toaccompany them as they approach foreign markets. The aim is tohelp 22,000 new companies to go international by 2015. Theprogramme of each stage, besides presenting support toolsprovided by the Foreign Ministry, ICE, SACE and SIMEST,includes targeted meetings of individual firms with expertsfrom participating public institutions to determine what foreach of them are the most interesting markets and what stepsneed to be taken in order to move into foreign markets. vel.