(AGI) Rome, Mar 9 - Apple was due to unveil the Apple Watch onMonday, its latest product since the iPad. The launch wasscheduled to take place simultaneously in San Francisco andBerlin. The company announced plans for the much-anticipatedmultimedia device, its first new product in five years, at theend of September. Information about the watch has been keptunder wraps, but prices are thought to start at 349 dollars forthe basic model, which has a plastic strap and aluminiumcasing. However, the Apple Watch Edition, with an 18 carat goldcasing, could command stratospheric prices - ranging between2,000 and 20,000 dollars. A middle-of-the-range model, theWatch Sport Collection, which has a square dial, is also beingproduced, complete with apps and e-mail capability. The watchcan also act as a remote control for accessing Apple TV onother Apple devices. Payment through the Apple Pay system willbe available. The functionality of the watch is another keypoint for operators and potential clients - until now, thebattery life of smartwatches was extremely short, but Apple CEOTim Cook has said that his prototype lasts for an entire day.. .