Made in Italy: USA market top of the list for Italian beautfull and well-made

Rome - The United States are top of the list of markets for beautiful, well-made Made in Italy. With over EUR 50 thousand GDP per capita and, above all, with approximately EUR 37 thousand of available consumer income, the mature US market has the greatest buying power. As well as being the largest, considering its resident population of over 320 million people with a middle class of over 220 million.

Americans love everything beautiful from Italy, beautiful, well-made products which embody and convey what people want most from the Bel Paese: its culture. Data taken from the latest report "Esportare la dolce vita" [Exporting the dolce vita] shows that the growth in imports of beautiful, well-made goods from Italy between 2016 and 2022 will be at least 28%, reaching almost 13 billion in 2022 (2.8 billion more over the next six years). This is according to surveys by the Confindustria Study Center.This forecast is a scenario which errs on the side of caution, by merely retaining current market shares.

By increasing those shares, the potential import from Italy could reach 20 billion. Between 2011 and 2015, Italian products had already gained a larger slice of American imports in the majority of sectors analyzed (in particular: food and drink, clothing and home textiles, footwear and eyewear), or at least allowed Italy to remain the top exporter from the European Union in the USA (in furniture and fine jewellery). However, Italy's position in the USA still remains below its potential, so expansion in the 50 American Federal States is a great opportunity for Italian enterprises.