Made in Italy: iconic industry's history on view in Pretoria

Cape Town - The Italian Institute of Culture in Pretoria has announced that it will present an exhibition to showcase the proud history of Italian design, industry and architecture. The iconographic exhibition, entitled, "50+! The great industry game: objects showcasing the history of Italian industry", will run from April 20 to May 9 at the Open Window Institute in Centurion, Pretoria.

Through a panel installation that presents ideas, projects and stories of objects that became icons of the collective imagination, the exhibition narrates the 50 and more objects that made Italian history, such as the Vespa, the Campari Soda bottle and the Barilla pasta box, the Institute said in a statement today.

"The exhibition is a time machine, a history through the objects dotted by inventions, intuitions and risks born from the talent of business leaders, factory poets, workshop visionaries, workforce passion and the silence while drawing in the office. "It narrates the 'Made in Italy' that changed the way of life, the history, the economy and the lifestyle of the Italian society," the statement read.

The exhibition is a creation of Museimpresa, the Italian association for enterprise archives and museums, and is curated by Francesca Molten. The objects represented in the exhibition have been selected from the collections and archives of the museums associated with Museimpresa.