Twenty-four businesses chosen to promote Calabria in China

(AGI) Catanzaro, Oct 21 - Fincalabra, the regional companytasked with promoting Calabria's economic development, held ameeting on Wednesday with 24 Calabrian businesses selected fora promotional mission to China. "The operational aspects ofthis initiative, which will become a powerful marketing tool,were defined today, in the presence of Fincalabra's PresidentLuca Mannarino and the technical partner for this first move tointernationalise our companies," Fincalabra said in astatement. "The Calabrian mission to China, which will begin inthe first week of November next, is part of the Intrapresaproject promoted by the Calabria region's Department of

(AGI) Catanzaro, Oct 21 - Fincalabra, the regional companytasked with promoting Calabria's economic development, held ameeting on Wednesday with 24 Calabrian businesses selected fora promotional mission to China. "The operational aspects ofthis initiative, which will become a powerful marketing tool,were defined today, in the presence of Fincalabra's PresidentLuca Mannarino and the technical partner for this first move tointernationalise our companies," Fincalabra said in astatement. "The Calabrian mission to China, which will begin inthe first week of November next, is part of the Intrapresaproject promoted by the Calabria region's Department ofEconomic Development, Labour, and Social Policies, managed byFincalabra Spa. Among its specific objectives are theimplementation of processes to promote Calabrian businesses andsystems in markets outside the region through the activation ofstrategic production chains," it explained. "The mission, whichwill be held in the capital of the Asian giant, will alsofeature a cooking programme, shows, and tasting sessions withartisanal dishes and gelato. The scheduled events are aimed atpromoting the best of Calabria's gastronomical products on theChinese market, which is the largest in southeast Asia, andhave been organised in cooperation with the Italian TradeAgency's office in Beijing." (AGI) . .