Sales of Made in Italy luxury products rise in 2015

(AGI) Milan, May 21 - The market of Made in Italy personalluxury goods generated 224 billion euro in 2014, gaining 3percent against 2013 (a 4 percent increase at constant exchangerates). The positive trend has continued in the first quarterof 2015 due to a weak euro. The growth is expected to bebetween 2 and 4 percent at constant exchange rates by the endof the year, which is meant to represent a major increase ineuro. The evidence is drawn from Bain and Company's WorldwideLuxury Markets Monitor 2015 Spring Update - a world leader in

(AGI) Milan, May 21 - The market of Made in Italy personalluxury goods generated 224 billion euro in 2014, gaining 3percent against 2013 (a 4 percent increase at constant exchangerates). The positive trend has continued in the first quarterof 2015 due to a weak euro. The growth is expected to bebetween 2 and 4 percent at constant exchange rates by the endof the year, which is meant to represent a major increase ineuro. The evidence is drawn from Bain and Company's WorldwideLuxury Markets Monitor 2015 Spring Update - a world leader inluxury goods consulting. They released their report onThursday, in collaboration with Fondazione Altagamma. "TheItalian upmarket production is leading the industry with itsinnate top quality, as it is deeply rooted in the country'shistoric and cultural heritage, which makes Italy unique in theworld. Thanks to this enormous and beautiful heritage, Italianluxury goods embrace a broad scope including fashion, design,food, hospitality, jewellery, the automotive and nauticalindustries, cosmetics, culture and wellness. No other countryin the world manufactures such a wide range of upmarketproducts in such diverse industrial sectors. The total turnoverof the luxury goods market in Italy accounts for approximately110 billion euro and an average 4 percent yearly increase,making up a market share of approximately 10 percent at a worldlevel. Even more important, however, is the symbolic aspect ofits role as Italian ambassador of Italian culture in the world,together with the economic potential it implies. Criticalsuccess factors for upmarket industries are creativity,craftsmanship and the component of the cultural traditions ofsuch goods. An increasing number of consumers across the world,including the expanding middle classes in emerging countries,demand Italian luxury goods with a high esthetic component,finding in Italian upmarket brands the ingeniousness and theauthentic expression of Italian lifestyle.". .