(AGI) Turin, July 3 - The new Fiat 500 was unveiled in Turin onThursday by Luca Napolitano, the head of Fiat in the Europe,Middle East, and Africa area. Fiat-Chrysler Automobile's CEO,Sergio Marchionne, was present for the event, held in Fiat'shistoric "Lingotto" site. "An icon is not changed, it'srenovated. We redesigned 1900 components, almost 40 percent ofthe total, but even more than before, it's a Fiat 500,"Napolitano stated. "We worked on its design, ecology,infotainment, safety, and opened a new frontier incustomization. Retail prices will be in line with currentlevels: in Italy these will start at 13,500 euros. Sales willbegin in Italy immediately, then in Germany, France, Belgium,Austria, and Switzerland. The right-side steering wheel willfollow in September, alongside full worldwide roll-out," hesaid. "I don't think the Fiat 500 has competitors. It's aunique car, and I don't mean to brag when I say that,"Marchionne commented, adding "People buy it because it's a Fiat500." Asked whether a 5-door model could be in the offing,Marchionne replied: "There's room for that too. It's clear thatwidening the available options has an impact on models in othersegments." (AGI). .