(AGI) Rho, Oct 16 - The dual objective of the Alitalia andWorld Food Programme Italia "Give for Food" campaign is topromote healthy eating and schooling. The campaign waspresented during a press conference at Expo on World Food Day2015. From Dec. 1, passengers on around 300 weeklyintercontinental Alitalia flights to the U.S., Canada, Brazil,Argentina, Japan and South Korea will be able to make donationsto the programme of school meals launched by the World FoodProgramme (WFP) in 2004, which operates in 65 countries. As ofsummer 2016, Alitalia passengers to and from Mexico and Chilewill also have opportunities to donate. So far, the programmehas "helped" more than 18.2 million boys and girls. School foodmeans providing breakfast and lunch, or both meals, at school.Ertharin Cousin, Executive Director of WFP, spoke about the newfundraising, stressing the importance of this "ambitiousproject". She said she hoped that everyone would realise thatthe global "zero hunger" mission was a matter that concernedthem all. Part of the video that will be played to passengerssays "Zero is our mission. Together we have a future with zerohunger" and "Hunger feeds wars". Cousin hopes that there willbe a time when we can all go to sleep at night knowing thatnobody is going to bed hungry, a concept that informed theproject with Alitalia, the WFP's only airline partner, fromwhom "significant support" is anticipated. The partnership hasno expiry date; at the moment talk is of a long-term project,which will undoubtedly be renewed in the years to come. (AGI) .