(AGI) Oslo, Sept 11 - Norway imports about 70 million litres ofalcohol a year, of which almost 40 percent comes from Italy.The total turnover is estimated at around 180 million euros.Piedmont reds are particularly popular, with Barolo, Barbarescoand Barbera taking the lion's share. Businesses were updated onthe developments in the market at a conference in the northernItalian Piedmont town of Alba on "Norway: an extraordinarymarket for Piedmont's red wines". It was organised by the Winesof Piedmont consortium,and discussed the opportunities anddifficulties of the Norwegian market and the governmentmonopoly on alcohol sales which represents a barrier to entry.Italy's ambassador to Oslo, Giorgio Novello, said relationsbetween the countries, including economic links, had improvedwith a balance of trade in Italy's favour and a turnover abovepre-crisis levels. He explained the business support offered bythe Italian diplomatic network for institutional assistance,information and economic data. (AGI). .