Rome's Eurasia Workshop aims to shatter cultural barriers

(AGI) Rome, June 23 - Rome's Eurasia Workshop, in its secondand final day, aimed at removing all cultural barriers betweenEurope and Asia and facilitating business opportunities forItalian companies. The Workshop was organised by Unindustria,AGI and Fondazione Terzo Pilastro and was sponsored by theMinistry of Foreign Affairs. Cultural barriers can beremoved chiefly through cultural exchanges, said Zhang Jianda,counsellor at the Chinese Embassy in Rome. "It is the best wayfor different peoples to get to know each other. Fashion,culture, sports and Made-in-Italy products have become part ofeveryday life in China's largest cities;

(AGI) Rome, June 23 - Rome's Eurasia Workshop, in its secondand final day, aimed at removing all cultural barriers betweenEurope and Asia and facilitating business opportunities forItalian companies. The Workshop was organised by Unindustria,AGI and Fondazione Terzo Pilastro and was sponsored by theMinistry of Foreign Affairs. Cultural barriers can beremoved chiefly through cultural exchanges, said Zhang Jianda,counsellor at the Chinese Embassy in Rome. "It is the best wayfor different peoples to get to know each other. Fashion,culture, sports and Made-in-Italy products have become part ofeveryday life in China's largest cities; the volume of culturalexchanges over the last 10 years has grown exponentially.Approximately 60 Chinese delegations come to Italy every year.And Milan is a great opportunity to showcase China's corporatesystem," he explained. Emmanuele Emanuele, president of theFondazione Terzo Pilastro, said: "Today we have noMediterranean policy just as we don't have a policy for theEast. Initiatives like this aim at shattering the culturalbarriers that divide people and with our Foundation we arepromoting a conference on the Mediterranean, scheduled to takeplace in Morocco next year, as well as other events associatedwith Turkey. We think that this is the right approach." Atthe workshop, Alessandro Pica, the Director General of theItalian news agency AGI focused on the issue of 'connectivity':"Information is closely connected to communication and culture,as it is also connected to the ongoing reality - primarily inAsia. And, within this context, given the boom in newtechnology platforms, journalism and the world of informationin general, has radically changed, following new paths." Hecontinued: "Today there is an overload of news, of breakingnews. In and of themselves, technology platforms are neithergood nor bad but, if poorly used, they risk putting at riskgood content and stifling creativity. Only by combiningtechnology and content is it possible to achieve excellentresults." Mr Pica added: "Six years ago we realised that weneeded to become global players through an internationalisationstrategy to increasingly support Italy's corporate system. Weare convinced that Man must again become the centre of theservice and technology platform. We host journalists frompartner media companies with the aim of getting to know them,establishing relations and designing work strategies. The word'connect', the theme of the session, derives from the Latin andmeans interweave, inter-relate. This is our job and that's whatwe've also been doing these last two days." . .

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