(AGI) Rome, Oct 14 - Piaggio Group Americas launched its newConcept Store, Vespa Manhattan, in New York on Tuesday. Locatedat at 6 Grand Street, in Lower Mahattan, between 6th Avenue andVarick Street, the store will stock all the Piaggio Group'smost prestigious brands - Vespa, Piaggio, Aprilia and MotoGuzzi - under one single roof. Vespa Manhattan is an innovativeretail concept, in line with the group's new global in-storeexperience strategy being rolled out in all the majormetropolitan areas throughout the world, with the Motoplexmultibrand stores recently opened in cities such as Milan,Shanghai and Beijing. The Vespa Manhattan opening took placeduring the 130th year of the Piaggio Group, founded in Dec.1884. (AGI). .