(VELINO) Roma, 25 Nov - The diplomatic network can be of greatsupport in promoting Made in Italy products beyond nationalborders. In fact, one example of how diplomacy can supportbusinesses in finding new emerging market opportunities comesfrom the mission accomplished in Oman and in Vietnam by thefashion house Gattinoni, a famous Italian name in the industry.As Italy is experiencing a severe economic crisis, StefanoDominella, president of the Gattinoni firm, said "We needsupport from our institutions to promote our products abroad;otherwise, the 333,000 Italian fashion firms, which account fora 51 billion euro turnover, will keep on shutting down." Withthis idea in mind, the Farnesina, the Italian Ministry ofForeign Affairs and International Cooperation, "has been veryactive in promoting Italian firms abroad, including those inthe fashion industry," added Dominella. "Oman is a beautifulcountry, still unknown to many, which preserves its traditions- unlike other Emirate countries - by rapidly advancing andfocussing on local traditions. We have been warmly welcomedthanks to the efforts of the Italian Ambassador Paola Amadei.We organised an exhibition in Muscat, the capital city, and anHaute Couture show attended by the Sultan's family members andthe most distinguished personalities of Oman. We also organisedseveral B2B meetings in this progressive country, which is veryinterested in anything which comes from Italy. The ItalianEmbassy has supported and made this mission possible."Gattinoni also received a warm welcome in Vietnam's capitalHanoi, where they organised an exhibition on the history ofItalian fashion, "starting from New Realism cinema productionin the 50s...Over 4000 visitors attended in one week. In thiscase, too, we were supported by Ambassador Lorenzo Angeloni andhis staff." vel.