Ads take off on web thanks to social media, says IAB Forum
(AGI) Milan, Dec 1 - The future of advertisement on the weblies in social networks and mobiles, according to figures onInternet advertising presented on the first day of the IABForum, Italy's major event dedicated to digital communication.Advertising on the web has grown 10 percent from last yearthanks to social networks, which have risen 63 percent from2014. However, there is still "a large unexploited potentialwhich is represented by mobiles", explained the vice presidentof IAB Italia, Michele Marzan. "The growth potential is huge,"said Alessandro Coppo, general manager of eBay Classifieds.Speaking of digitalisation,